:root {
  --color-bg: #fbf5eb;
  --color-surface: rgba(255, 255, 255, 0.72);
  --color-surface-alt: #f0e8d8;
  --color-text: #2d2a1e;
  --color-text-soft: #5a5040;
  --color-muted: #7a6f5a;
  --color-accent: #c94a2e;
  --color-accent-bg: rgba(201, 74, 46, 0.13);
  --color-highlight: #ffd972;
  --color-teal: #5b8fab;
  --color-border: rgba(45, 42, 30, 0.1);
  --color-border-strong: rgba(45, 42, 30, 0.18);
  --font-display: "Bricolage Grotesque", sans-serif;
  --font-body: "Poppins", sans-serif;
  --font-mono: "Roboto Mono", monospace;
  --shadow-md: 0 4px 20px rgba(45, 42, 30, 0.08);
  --shadow-lg: 0 12px 40px rgba(45, 42, 30, 0.12);
  --radius-xl: 20px;
  --radius-2xl: 28px;
  --radius-pill: 999px;
}

* {
  box-sizing: border-box;
}

html,
body {
  margin: 0;
  min-height: 100%;
  background: var(--color-bg);
  color: var(--color-text);
  font-family: var(--font-body);
}

body {
  line-height: 1.5;
}

a {
  color: inherit;
  text-decoration: none;
}

img {
  display: block;
  max-width: 100%;
}

.paper-bg {
  background-color: var(--color-bg);
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='300' height='300'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.75' numOctaves='4' stitchTiles='stitch'/%3E%3CfeColorMatrix type='saturate' values='0'/%3E%3C/filter%3E%3Crect width='300' height='300' filter='url(%23n)' opacity='0.03'/%3E%3C/svg%3E");
}

.site-shell {
  max-width: 1280px;
  margin: 0 auto;
  padding: 32px 20px 64px;
}

.hero,
.surface-card,
.footer-band,
.insight-card {
  position: relative;
  overflow: hidden;
  border: 2.5px solid var(--color-border);
  border-radius: var(--radius-2xl);
  box-shadow: var(--shadow-md);
}

.hero {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(320px, 0.85fr);
  gap: 32px;
  padding: 72px;
  background: var(--color-surface);
  isolation: isolate;
}

.thread-top {
  position: absolute;
  top: 0;
  left: 0;
  right: 0;
  height: 6px;
  background: var(--color-text);
  opacity: 0.78;
}

.thread-bottom {
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0;
  height: 14px;
  background: var(--color-accent);
}

.bleed {
  position: absolute;
  border-radius: 50%;
  opacity: 0.18;
  pointer-events: none;
}

.bleed-accent {
  top: 52px;
  right: -84px;
  width: 220px;
  height: 220px;
  background: var(--color-accent);
}

.bleed-teal {
  left: -90px;
  bottom: 88px;
  width: 180px;
  height: 180px;
  background: var(--color-teal);
}

.hero-copy,
.hero-visual {
  position: relative;
  z-index: 1;
}

.hero-copy {
  z-index: 2;
}

.brand-lockup {
  display: flex;
  align-items: center;
  gap: 14px;
  flex-wrap: wrap;
}

.brand-logo {
  width: 72px;
  height: 72px;
  border-radius: 50%;
  border: 2.5px solid var(--color-border);
  box-shadow: var(--shadow-md);
}

.eyebrow,
.section-kicker {
  display: inline-flex;
  align-items: center;
  padding: 10px 18px;
  border-radius: var(--radius-pill);
  border: 2px solid var(--color-border-strong);
  background: var(--color-highlight);
  font-family: var(--font-display);
  font-size: 0.95rem;
  font-weight: 700;
}

.hero h1,
.surface-card h2,
.principle h3 {
  margin: 0;
  font-family: var(--font-display);
  letter-spacing: -0.04em;
  line-height: 1.02;
}

.hero h1 {
  margin-top: 24px;
  max-width: 12ch;
  font-size: clamp(3.4rem, 7vw, 5.8rem);
}

.hero-lead,
.surface-card p,
.principle p,
.footer-band span {
  line-height: 1.7;
  color: var(--color-text-soft);
}

.hero-lead {
  max-width: 62ch;
  margin: 24px 0 0;
  font-size: 1.18rem;
}

.mark {
  background: linear-gradient(
    transparent 12%,
    rgba(201, 74, 46, 0.18) 12%,
    rgba(201, 74, 46, 0.18) 88%,
    transparent 88%
  );
  color: var(--color-accent);
  border-radius: 0.35em;
  padding: 0.04em 0.32em;
  font-weight: 800;
  -webkit-box-decoration-break: clone;
  box-decoration-break: clone;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  margin-top: 28px;
}

.channel-heading {
  display: flex;
  align-items: center;
  gap: 12px;
}

.channel-logo {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 1.35em;
  height: 1.35em;
  flex-shrink: 0;
}

.channel-logo svg {
  width: 100%;
  height: 100%;
  fill: currentColor;
}

.instagram-logo {
  color: #e4405f;
}

.tiktok-logo {
  color: #111111;
}

.hero-points,
.insight-list {
  margin: 28px 0 0;
  padding: 0;
  list-style: none;
}

.hero-points {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
}

.hero-points li,
.insight-list li {
  border-radius: var(--radius-xl);
  border: 1.5px solid var(--color-border);
  background: rgba(255, 255, 255, 0.7);
  color: var(--color-text);
}

.hero-points li {
  padding: 12px 16px;
  font-weight: 500;
}

.hero-visual {
  position: absolute;
  right: 34px;
  bottom: 14px;
  width: 360px;
  height: 460px;
  pointer-events: none;
  z-index: 0;
}

.hero-coqpit {
  position: absolute;
  right: 0;
  bottom: 0;
  width: 310px;
  max-width: 310px;
  object-fit: contain;
  object-position: center bottom;
  filter: drop-shadow(0 12px 22px rgba(45, 42, 30, 0.05));
  opacity: 0.22;
}

.floating-stat {
  position: absolute;
  display: flex;
  flex-direction: column;
  gap: 4px;
  padding: 18px 20px;
  border: 2.5px solid var(--color-text);
  border-radius: 22px;
  background: var(--color-bg);
  box-shadow: 5px 5px 0 var(--color-text);
}

.stat-primary {
  top: 18px;
  right: 128px;
}

.stat-secondary {
  right: -6px;
  bottom: -2px;
  background: var(--color-highlight);
}

.stat-number {
  color: var(--color-accent);
  font-family: var(--font-mono);
  font-size: clamp(2rem, 4vw, 3.25rem);
  line-height: 1;
  text-shadow: 4px 4px 0 rgba(201, 74, 46, 0.18);
}

.stat-label {
  font-family: var(--font-display);
  font-size: 1rem;
  font-weight: 700;
}

.content-stack {
  display: grid;
  gap: 24px;
  margin-top: 24px;
}

.section-grid,
.principles-grid,
.channels-grid {
  display: grid;
  gap: 24px;
}

.section-grid {
  grid-template-columns: 1.2fr 0.8fr;
}

.principles-grid {
  margin-top: 28px;
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.channels-grid {
  grid-template-columns: 1.2fr 0.9fr 0.9fr;
}

.surface-card,
.footer-band {
  background: var(--color-surface);
}

.surface-card {
  padding: 32px;
}

.intro-card h2,
.priority-card h2,
.channel-card h2,
.principles-card h2 {
  margin-top: 18px;
  font-size: clamp(2rem, 3.8vw, 3.4rem);
}

.intro-card p,
.priority-card p,
.channel-card p {
  margin: 16px 0 0;
  font-size: 1.05rem;
}

.insight-card {
  padding: 32px;
  background: var(--color-surface-alt);
}

.insight-list {
  display: grid;
  gap: 12px;
}

.insight-list li {
  padding: 16px 18px;
  font-size: 1rem;
  line-height: 1.55;
}

.section-heading {
  max-width: 760px;
}

.principle {
  padding: 24px;
  border: 1.5px solid var(--color-border);
  border-radius: 24px;
  background: rgba(255, 255, 255, 0.7);
}

.principle-icon {
  font-size: 2rem;
}

.principle h3 {
  margin-top: 16px;
  font-size: 1.7rem;
}

.principle p {
  margin-top: 12px;
  font-size: 0.98rem;
}

.priority-card {
  background: rgba(255, 217, 114, 0.22);
}

.newsletter-form {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 24px;
}

.newsletter-form input {
  flex: 1 1 280px;
  min-width: 0;
  max-width: 100%;
  padding: 16px 18px;
  border: 2.5px solid var(--color-text);
  border-radius: 14px;
  background: rgba(255, 255, 255, 0.92);
  color: var(--color-text);
  font: 500 1rem var(--font-body);
  outline: none;
}

.newsletter-form input:focus {
  box-shadow: 0 0 0 4px rgba(91, 143, 171, 0.18);
}

.form-status {
  margin: 14px 0 0;
  font-size: 0.96rem;
}

.reactivate-optin {
  display: flex;
  align-items: flex-start;
  gap: 12px;
  margin-top: 16px;
  color: var(--color-text-soft);
  font-size: 0.96rem;
  line-height: 1.55;
}

.reactivate-optin input {
  margin-top: 3px;
  width: 18px;
  height: 18px;
  accent-color: var(--color-accent);
}

.form-status {
  min-height: 1.4em;
  color: var(--color-accent);
  font-weight: 600;
}

.form-reassure {
  margin: 12px 0 0;
  color: var(--color-muted);
  font-size: 0.92rem;
}

.footer-band {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  margin-top: 24px;
  padding: 24px 28px;
}

.footer-band strong {
  display: block;
  margin-bottom: 4px;
  font-family: var(--font-display);
  font-size: 1.1rem;
}

.faq-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 20px;
  margin-top: 28px;
}

.faq-item {
  padding: 24px;
  border: 1.5px solid var(--color-border);
  border-radius: 24px;
  background: rgba(255, 255, 255, 0.72);
}

.faq-item h3 {
  margin: 0;
  font-family: var(--font-display);
  font-size: 1.45rem;
  letter-spacing: -0.03em;
  line-height: 1.08;
}

.faq-item p {
  margin: 12px 0 0;
  font-size: 0.98rem;
  color: var(--color-text-soft);
  line-height: 1.65;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  padding: 12px 22px;
  border: 2.5px solid var(--color-text);
  border-radius: 12px;
  box-shadow: 4px 4px 0 var(--color-text);
  background: var(--color-bg);
  color: var(--color-text);
  font-family: var(--font-display);
  font-size: 0.96rem;
  font-weight: 700;
  transition: transform 0.12s ease, box-shadow 0.12s ease, background 0.12s ease;
}

.btn:hover {
  transform: translate(2px, 2px);
  box-shadow: 2px 2px 0 var(--color-text);
}

.btn:active {
  transform: translate(4px, 4px);
  box-shadow: 0 0 0 var(--color-text);
}

.btn-accent {
  background: var(--color-accent);
  color: var(--color-bg);
}

.btn-highlight {
  background: var(--color-highlight);
}

.btn-teal {
  background: var(--color-teal);
  color: var(--color-bg);
}

.btn-ghost {
  border-style: dashed;
  background: transparent;
  box-shadow: none;
}

.btn-ghost:hover {
  transform: none;
  box-shadow: none;
  background: rgba(45, 42, 30, 0.04);
}

.btn-lg {
  padding: 16px 28px;
  border-radius: 14px;
  box-shadow: 5px 5px 0 var(--color-text);
  font-size: 1.05rem;
}

.btn-sm {
  padding: 8px 14px;
  border-width: 2px;
  border-radius: 10px;
  box-shadow: 3px 3px 0 var(--color-text);
  font-size: 0.84rem;
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

@media (max-width: 1100px) {
  .hero,
  .section-grid,
  .principles-grid,
  .channels-grid,
  .faq-grid {
    grid-template-columns: 1fr;
  }

  .hero {
    padding: 56px 28px 64px;
  }

  .hero h1 {
    max-width: none;
  }

  .hero-visual {
    right: 20px;
    bottom: 12px;
    width: 250px;
    height: 320px;
  }

  .hero-coqpit {
    width: 220px;
    max-width: 220px;
    opacity: 0.16;
  }

  .stat-primary {
    right: 96px;
    top: 10px;
  }

  .stat-secondary {
    right: -4px;
    bottom: -6px;
  }
}

@media (max-width: 720px) {
  .site-shell {
    padding: 16px 12px 40px;
  }

  .hero,
  .surface-card,
  .insight-card,
  .footer-band {
    padding: 24px 20px;
  }

  .hero {
    gap: 24px;
  }

  .eyebrow,
  .section-kicker {
    padding: 8px 14px;
    font-size: 0.82rem;
  }

  .brand-logo {
    width: 60px;
    height: 60px;
  }

  .hero h1 {
    font-size: clamp(2.65rem, 11vw, 4rem);
    line-height: 1.04;
  }

  .hero-lead,
  .intro-card p,
  .priority-card p,
  .channel-card p,
  .principle p {
    font-size: 0.98rem;
    line-height: 1.62;
  }

  .intro-card h2,
  .priority-card h2,
  .channel-card h2,
  .principles-card h2 {
    font-size: clamp(1.9rem, 9vw, 2.55rem);
    line-height: 1.04;
  }

  .hero-actions,
  .footer-band {
    flex-direction: column;
    align-items: stretch;
  }

  .newsletter-form {
    flex-direction: column;
    align-items: flex-start;
  }

  .newsletter-form input {
    width: 100%;
    flex-basis: auto;
  }

  .newsletter-form .btn {
    width: auto;
    max-width: 100%;
    align-self: flex-start;
  }

  .hero-points {
    flex-direction: column;
  }

  .hero-points li,
  .insight-list li {
    padding: 14px 16px;
  }

  .hero-visual {
    display: none;
  }

  .principle {
    padding: 20px 18px;
  }

  .principle h3 {
    font-size: 1.45rem;
  }

  .reactivate-optin {
    gap: 10px;
    font-size: 0.9rem;
  }

  .faq-item {
    padding: 20px 18px;
  }

  .faq-item h3 {
    font-size: 1.3rem;
  }

  .channel-card .btn,
  .footer-band .btn {
    width: 100%;
  }
}

@media (max-width: 420px) {
  .site-shell {
    padding: 12px 10px 32px;
  }

  .hero,
  .surface-card,
  .insight-card,
  .footer-band {
    padding: 22px 16px;
  }

  .hero h1 {
    font-size: 2.35rem;
  }

  .hero-actions .btn,
  .newsletter-form .btn,
  .channel-card .btn,
  .footer-band .btn {
    width: 100%;
    justify-content: center;
  }

  .newsletter-form .btn {
    align-self: stretch;
  }
}